In a reaffirmation of the rise of national brands and their ability to compete with global names, the Moroccan brand MIO was crowned the favorite brand among Moroccans in the category of household cleaning products during the Love Brand Morocco 2026 ceremony held in Casablanca, according to a press release received by Express TV.
This recognition reflects, according to the statement, the significant trust that the brand has earned among Moroccan families and solidifies a path of excellence that has made MIO a key reference within the cleaning products market in the Kingdom, amid strong competition traditionally dominated by established international brands.
In a statement on the occasion, Reda Souilemi, the CEO of ENOSIS Group, affirmed that this recognition is a source of pride for the entire team, noting that the success of a national brand depends on a deep understanding of the needs of Moroccan consumers and the ability to keep pace with the details of their daily lives, which has enabled MIO to gain the trust of families and compete with major brands in the market.
This award, according to the same source, highlights a noticeable shift in Moroccan consumer behavior, which has become more aware and precise in their choices, favoring products that meet their real needs and address their cultural and daily specificities. This is something the Moroccan brand has succeeded in by offering solutions that combine effectiveness with ease of use.
Since its inception, MIO has focused on building a relationship of trust with consumers, which is not only based on product quality but also on its ability to integrate into the household habits of Moroccan families, allowing it to establish itself as a key player in this sector.
The brand’s achievement of the top position also reflects the emergence of a Moroccan industry capable of innovation and production according to high standards, while building brands with a strong emotional connection to consumers, in harmony with the transformations occurring in the national market.
MIO continues to develop its strategy with the aim of strengthening its ties with Moroccan families and expanding its presence in consumers’ daily lives, positioning itself as one of the leading national brands.
It is worth noting that the Love Brand Morocco awards are held annually in conjunction with the Les Impériales event and are based on a field study involving a sample of 3,600 people distributed across six major Moroccan cities, including Casablanca, Rabat, Tangier, and Marrakech, aiming to measure the most preferred brands and personalities among Moroccans.
This initiative is part of the efforts of the Les Impériales Association, established in 2018, aimed at developing the marketing, communication, and media ecosystem in Morocco and enhancing good professional practices, contributing to the support of a strategic sector within the national economy.
