Follow-Up
The “Jouda” brand, part of Kobak, won four major awards during the Impériales 2026 event, one of Morocco’s leading specialized exhibitions in marketing and communication.
This recognition came as a result of the outstanding performance of the advertising campaign “Ma Manach 2,” which employed an innovative communication approach. The campaign received the Jury President Award, alongside the titles of Best Advertiser for 2026, Best Marketer, and Best User-Generated Content.
The campaign distinguished itself by its ability to transform the story of Moroccan international player Achraf Hakimi’s injury into an inspiring human message, reflecting values of resilience and pride, which resonated with the jury and generated a positive response from the Moroccan audience.
This accolade reflects the success of the cooperative’s marketing strategy, led by Moulay Mohammed Loulti and General Director Munir Arouss, which focuses on innovation and strengthening the relationship with consumers, thereby solidifying the brand’s presence in the national market.
The cooperative also praised the efforts of its marketing teams that contributed to this achievement, reaffirming its commitment to adopting modern approaches that enhance the brand’s visibility and fortify its position among the key players in Morocco’s marketing sector.
