Remarkable Recovery of Tourism in Morocco as 2026 Begins, Driven by International Demand and “CAN 2025”
The tourism sector in Morocco continues to register positive performance as 2026 kicks off, with over 1.3 million tourists arriving in January, reflecting a 3% increase compared to the same period last year, according to data from the Directorate of Studies and Financial Forecasts. This growth highlights the sustained appeal of Morocco as a destination in international markets, bolstered by improved tourist flows from several key countries.
Multiple markets contributed to this performance, particularly France, which saw a growth of 14%, along with Poland (+40%), the United States (+15%), Italy (+6%), Belgium (+5%), and Canada (+10%), showcasing the diversity of tourism demand and Morocco’s ability to attract various visitor segments.
Conversely, a stronger dynamic emerged in terms of overnight stays in classified accommodation establishments, which increased by 12% by the end of January, benefiting from Morocco hosting the 2025 Africa Cup of Nations, alongside the growing allure of numerous tourist destinations. Cities such as Rabat (+42%), Casablanca (+36%), Tangier (+31%), and Ouarzazate (+35%) exhibited strong performance, along with significant improvements in Agadir, Marrakech, Fes, and Essaouira.
This momentum also reflected positively on tourism revenues, which surged by 19.3% to reach 11.7 billion dirhams in January 2026, compared to 9.8 billion dirhams a year earlier, indicating an enhancement in the sector’s added value. This upward trajectory confirms the potential of Moroccan tourism to solidify its role as a key driver of the national economy, despite prevailing challenges.
