Accor Surpasses 2025 Goals with Strong Revenue and Profit Growth
Accor Group has announced its annual results for 2025, exceeding the announced targets and demonstrating the strength of its business model. The company showcased its ability to sustain growth despite a turbulent global economic and geopolitical environment. The financial and operational performance of the group showed significant improvement across various indicators, with strong revenue and profitability growth alongside an accelerated expansion of its global hotel network.
The average revenue per available room (RevPAR) increased by 4.2% during 2025, with a surge in growth in the fourth quarter to 7.0%, reflecting improved demand and pricing strength in various markets. The group’s network grew by a net 3.7% over the past twelve months, following the opening of 303 new hotels that added approximately 51,000 rooms. By the end of December 2025, Accor’s total portfolio reached 881,427 rooms across 5,836 hotels, while the development pipeline exceeds 257,000 rooms under construction within 1,527 hotels.
In terms of financial performance, the total operating surplus rose to €1.201 billion, an increase of 13.3% at constant exchange rates, surpassing expectations that had predicted growth between 11% and 12%. The operating margin in the management and franchise segment within the midscale and economy hotel sector improved by 100 basis points. Adjusted net profit per share grew by 16% to €1.84, compared to €1.58 the previous year, while the reported net profit attributable to the group was €449 million, impacted by the absence of exceptional gains achieved in 2024.
Sébastien Bazin, the group’s CEO, stated that the results reflect the attractiveness of the group’s brands, the suitability of its geographic footprint, advancements in its digital platforms, and the ALL Accor loyalty program, in addition to integrating artificial intelligence technologies into its digital roadmap, which enhances its ability to accelerate growth and improve operational efficiency in 2026.
Group revenues reached €5.639 billion during 2025, an increase of 4.5% at constant exchange rates, with the luxury and lifestyle hotels division achieving notable revenue growth of 9.8%, compared to 2.4% for the midscale and economy hotel sector. The fourth-quarter results showcased strong performance in the luxury and lifestyle segments, with RevPAR rising by 9.5%, driven by increased pricing and occupancy rates.
In Europe and North Africa, RevPAR increased by 3.3% in the fourth quarter, with growth returning to France supported by strong performance in December following the comparative impact of the 2024 Olympic Games in Paris. In Morocco, RevPAR recorded a growth of 5.7% in the fourth quarter, buoyed by the recovery of tourism activity and the hosting of the Africa Cup of Nations 2025.
Regarding the financial structure, Accor issued bonds totaling €1.1 billion in 2025, with maturities ranging from seven to eight years, aiding in improving the average maturity of its debt and capitalizing on favorable market conditions. The net profit was affected by non-recurring items, including provisions related to transformation and restructuring projects, along with increased financing costs due to rising debt and currency fluctuations.
As for shareholder returns, the group plans to launch a share buyback program valued at €450 million in 2026, part of a broader plan to return nearly €3 billion to shareholders between 2023 and 2027. Additionally, it will propose a cash dividend of €1.35 per share for 2025, representing a 7% increase from the previous year, during the annual general meeting scheduled for May 27, 2026.
Accor confirmed ongoing discussions regarding the sale of its 30.6% stake in Essendi (formerly Accor Invest) to a major investor, noting that the resumption of the share buyback program would be contingent on the disclosure of material information regarding this potential transaction.
Thus, Accor solidifies its position as one of the leading global players in the hospitality sector, supported by a portfolio of more than 45 brands, a presence in over 110 countries, and a strategy focused on balanced growth between luxury, economy, and lifestyle, backed by an advanced digital distribution system and a growing global loyalty program.
