Pre-Sale Protection: The Motto for a More Responsible Insurance Vision According to the Insurance Control Authority (ACAPS)
In the ninth session of the annual meeting of the National Federation of Insurance Agents and Brokers in Morocco (FNACAM), Abderrahim Chafii, President of ACAPS, affirmed that the Moroccan insurance market possesses considerable resilience but requires enhancements to its mechanisms to expand coverage and reduce disparities.
Chafii noted that the sector achieved a turnover of 60 billion dirhams in 2024, marking a 5% increase, and continued its growth by 7% in the first half of 2025. However, he called for a re-evaluation of the existing model to keep pace with technological and social transformations.
He explained that the penetration rate of insurance in Morocco stands at approximately 4%, which, while higher than the regional average, does not yet reflect the kingdom’s true potential. He emphasized that the goal is to broaden insurance coverage to become a right for all rather than a privilege for a select few.
Chafii pointed out that the legislative framework for the sector has evolved since the introduction of the first mandatory car insurance in 1937, culminating in construction insurance. He announced the launch of a new project regarding mandatory multi-risk housing insurance to protect properties and individuals from currently uncovered disasters and damages.
He acknowledged that the system of mandatory insurance remains fragmented and insufficiently coordinated, urging the establishment of a more coherent and inclusive model. He revealed that a joint study between ACAPS and the Moroccan Federation of Insurance (FMA) identified two main axes for sector development:
- Strengthening the protection of individuals, properties, and assets.
- Expanding financial inclusion to make insurance products accessible to everyone.
He clarified that mandatory insurances currently represent 33% of total premiums and 60% of managed portfolios, serving as a fundamental pillar, yet limiting diversification and innovation. Consequently, ACAPS is working on updating Chapter Four of the Insurance Code to enhance oversight, develop human resources, and adopt new digital distribution channels.
In line with the meeting’s theme, “Mandatory Insurance and Brokers Confronting Artificial Intelligence,” Chafii stressed the importance of balancing innovation with responsibility, highlighting that artificial intelligence has become a key component in the insurance value chain, from risk pricing to fraud detection.
He announced that ACAPS is in the process of launching a digital oversight system based on artificial intelligence to monitor online sales and advertisements related to insurance products, aiming to uncover illegal practices and protect policyholders.
In its drive toward innovation, ACAPS launched the “Émergence” program in 2025, which brings together insurance companies, brokers, and Insurtech firms to develop practical solutions tailored to the specifics of the Moroccan market. The program is set to be officially inaugurated on October 16, 2025.
Chafii also revealed a project for the full digitization of car insurance certificates via a secure QR code, along with the launching of the EDUCAPS platform aimed at promoting financial and insurance literacy among citizens.
He concluded by emphasizing that the future of the Moroccan insurance sector relies on three principles: “innovation with responsibility, protection with fairness, and service with trust.” He stressed that this vision seeks to establish Morocco as a major regional player in the insurance sector, placing citizens at the heart of public policies.
