Bel Morocco has launched a new and innovative flavor of its triangle cheese “La Vache qui rit” with cheddar taste, a move that reflects the brand’s strategy of diversification to meet the evolving tastes of consumers.
The new cheddar flavor joins an array of available flavors, including “Light,” “Extra Creamy,” and “Red Cheese,” as well as the original “La Vache qui rit” flavor.
Layla Aghadi, Marketing Director at Bel Morocco, stated, “With the launch of this new cheddar flavor, we reaffirm our commitment to providing high-quality, delicious, and diverse products that align with market needs and consumer tastes.”
This new innovation will be produced at the Bel Group’s factory in Tangier, which is one of the group’s key global production sites, thanks to the efficiency of its technical teams and modern facilities that can meet the needs of both local and international markets.
Bel Group is a major player in the healthy snack sector, relying on cheese, fruit, and plant-based ingredients. Its portfolio includes global brands such as La Vache qui rit®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, in addition to around twenty local brands. The group achieved a turnover of 3.7 billion euros in 2024 and employs about 11,000 staff across 60 branches worldwide. Its products are manufactured in 30 production units and distributed in over 120 countries, contributing to its mission of providing healthy and responsible nutrition for all.
