The debate reignites over the high costs of tourism in Morocco, and Minister Amour clarifies the reasons behind the prices and reveals the solutions.

Follow-up

Every summer, the debate regarding the rising costs of tourism services in Morocco reignites, with many citizens arguing that taking a vacation has become a luxury few can afford. Meanwhile, industry professionals assert that prices reflect the laws of supply and demand during peak season.

Tourism, Handicrafts, and Social and Solidarity Economy Minister Fatima Zahra Amour provided official clarifications on this matter in response to a parliamentary inquiry from MP Abderrahim Bouhida, explaining that tourism prices are subject to the principles of free competition, as stipulated by the law governing price freedom and competition, making price increases during the summer a natural outcome of higher demand compared to limited supply during this period.

To address this seasonal challenge, the minister emphasized that the ministry is implementing a series of measures within the framework of a new tourism roadmap, primarily aimed at supporting investment in products most consumed by Moroccan tourists, with the goal of balancing supply with rising domestic demand.

Efforts are also underway to develop resorts that align with the purchasing power of Moroccan families, while promoting historic cities and revitalizing cultural spaces to diversify the tourism offering and expand the geographical reach of tourism within the country. These efforts also include expanding the air connectivity network to accommodate new destinations and alleviate pressure on traditional cities such as Agadir, Marrakech, and Tangier during peak season.

The minister also noted that the ministry has launched awareness campaigns directed at professionals in partnership with industry representative bodies, to ensure the provision of quality services at balanced prices that meet the expectations of local tourists and reinforce a positive image of domestic tourism.

This clarification comes amid an increasing number of complaints regarding high costs of accommodation, dining, and tourist services, presenting real challenges for decision-makers to ensure fair access to vacations and achieve a balance between the interests of professionals and the purchasing power of citizens.