Egyptian company “Basata” prepares to enter the Moroccan market by the end of 2025
The Egyptian holding company “Basata,” specializing in payment solutions and services, announced its intention to enter the Moroccan market before the end of the current year, either through acquiring an existing company or by establishing a new branch in partnership with a local player.
Kareem Shahata, the company’s CEO, stated that this move is part of a regional expansion plan that also includes Gulf countries, noting that the choice of Morocco is due to the dynamic economic landscape of the payments sector there.
Shahata explained that the company is currently studying the investment amounts needed to enter the Moroccan market, viewing this step as part of “Basata’s” strategy to expand its regional presence and enhance its financial offerings outside the Egyptian market. It is worth mentioning that “Basata” was established in 2022 following the merger of “Masary” and “Bee,” providing payment services for bills, retailers, and consumers.
The list of major shareholders in “Basata” includes prominent companies such as “MM Group for Industry and International Trade,” “P Invest Holding,” and “BPE Partners,” in addition to “Vodafone Egypt,” granting it a robust financial foundation to support its expansion ambitions in North Africa and the Gulf.
